The mental stereotypes about a device of Chinese origin are on par with the ideas we feed when we talk about the African continent. It 's true, the news are full of news that have as their common theme the poverty and despair that reigns in Africa, but this in some respects is not considered more the third world, nor even less underdeveloped. And he knows very well Xiaomi, who owns a large group of Mi Fans in Africa.
And so after having tried its economic expansion in Europe, Xiaomi now starts with the technological colonization from Africa, because it is ready to officially debut with a series of Mi Stores and then capillarizzare the market in the smartphone sector.
The global expansion of Xiaomi starts again from Africa
In reality for Xiaomi this will not be an adventure that starts from scratch, as the Chinese OEM is partly already present in Africa, through some distributors and retailers of third parties, which partly recalls the company's history here in Italy . It is the same Lei Jun, in a press release to its employees, to highlight the next step of the commercial strategy that will see the opening of a company department in Africa.
Wang Lingming, former vice-president of the international division of Xiaomi, who will report to Wang Xiang, will lead the department of the African continent where there are currently basic models such as the Xiaomi Redmi 6A, the Redmi S2 but also the top of the range Mi 8. It is assumed that the initial commercial strategy provides for the inclusion in the catalog of models such as the Mi Mix series, the Android One Mi A2 / Mi A2 Lite and of course the POCOPHONE F1. Probably, however, at least initially, home automation products will not be sold, which generally have a marketing preference in the Chinese headquarters.
In any case, for the Mi Fans of Africa all this would bring a great saving, since there would be no more intermediaries and therefore the devices will be offered at lower prices.
