MediaTek in the last period it is on everyone's lips. Quite right poco ago we had the opportunity to analyze the data provided by Counterpoint Research about the chip market on global smartphones. The Taiwanese company tops the list with the most processors used in the current year. But it is obvious that the giant does not have a hand in the dough only in the smartphone market, but also in that of Bluetooth speaker. And how did it go in this sense? Needless to say, wonderfully.
MediaTek also dominates the market for processors for Bluetooth speakers (speakers and smart speakers): here is the data from Strategy Analytics
According to the data provided by Strategy Analytics, nearly half of the Bluetooth speakers and smart displays sold worldwide in 2020 contain a processor developed by MediaTek. Experts who have estimated that 151 millions of devices of this category were shipped during the year. Over the past two years, MediaTek has more than doubled its share of the speaker and smart speaker processor market.
Synaptics, another brand, is in second place. The two giants are followed by Allwinner e Amlogic. Strategy Analytics clarifies that Synaptics has become a major player in the smart speaker market following the acquisition of Marvell Multimedia Solutions in 2017. This year is expected to show the strongest growth in market share. Meanwhile, the degree of market consolidation is already quite high: processors for 87% of all smart speakers sold in 2020 come from just five leading suppliers.
It is important to remember that i MediaTek processors are used in loudspeakers from companies such as Amazon, Alibaba e Baidu.
