Apparently the coronavirus pandemic that began last year had no effect in TWS headset market. According to research by Counterpoint Research companies have had staggering turnover in this sector. In terms of the units of millions of headphones sold and shipped, there has been a increase close to 3 digits. The forecast is that this market will continue to grow even if at the moment the companies in the top 3 remain the same. Let's go see the numbers.
The TWS headphones market is booming: it leads Apple with a third of the total and follows Xiaomi and Samsung, without reaching the first
According to data released by Counterpoint Research yesterday, the TWS headphones are perceived as one of the most important accessories. Thanks to Bluetooth technology, now in “version” 5.2, the latency is really minimal and the quality tends to reach the headphones with cable. But are the prospects for this market rosy? Absolutely yes, since one is expected growth of 33% during 2021. In the reporting period of the study, in one year, the TWS headset market is increased 78%.
As we can see from the graphs, in 2020 the headphones sold were 233 million while in 2021 a good 310 million (always in the reference period). This means that the attention of users has been concentrated a lot in one year on this product. But how companies position themselves within this TWS headset market? In the first place we have Apple Lossless Audio CODEC (ALAC),, with 27% (formerly 31%), followed by the ubiquitous Xiaomi with 9% (since it remains stable over a year) and in third position Samsung with 7%.
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If we exclude Apple, all the other giants have kept the same trend. Everything is in the next headphone launch: will Apple be able to retrace its steps or will it give up? It is true however on the other hand, that before that Xiaomi reaches Apple, a lot of water has to pass under the bridge.
