The news of theabandonment of OnePlus by one of the historical members of the brand, or Carl Pei, which took place after 7 years of honorable command, which took place to continue a completely independent path towards new projects. And with today comes the official status of one of the projects of the former OnePlus executive, as a new brand has been announced, which responds to the name of Nothing.
Exactly, a brand that translated means "Nothing" and Carl Pei himself explains the reason for this name. In any case, although there is not much information on what the new company will deal with, the Official site, which explains the philosophy behind the project as well as revealing when the first official Nothing branded product will arrive on the market.
Nothing is the new smart device brand from Carl Pei (formerly OnePlus) that will revolutionize the market
Ok but why is it called Nothing or Nothing? On the official website there is a sentence from Carl Pei that gives the answer: " Nothing interesting has happened in technology for a long time . The time has come for a new breeze of change ”. The brand's mission is to remove the barriers between people and technology to create a seamless digital future.
The concept for which technology must be natural and intuitive is also underlined while at the moment we are experiencing a decidedly very advanced but complex technology that tends to vanish in a lack of use and therefore in nothing, in "nothing". In short, it seems that Nothing's intention is to create highly technological products but focused on ease of use. But what are the products that will be launched? No details emerge but from Carl Pei's statements everything refers to smart and connected devices, so it is possible to hypothesize categories of smart TV, TV Box, home automation solutions but also smartphones.
Mr. Pei then adds that the Nothing products will not be renamed versions of something already on the market, so much so that the company has its own research and development department, allowing the use of customized components.
And in case you are wondering, Nothing is not a Chinese brand. The company is headquartered in London, England. In December 2020 he received an initial investment of $ 7 million from several American businessmen such as Tony Fadell (creator of the iPod), Steve Huffman (CEO of Reddit), Josh Buckley (businessman) and Casey Neistat ( businessman and Youtuber) but also Kevin Lin (co-founder of Twitch) has invested money in this project.
It seems that Nothing is well supported and that Pei and his team have great things on their hands.
