There are many phone brands that have focused on India, especially with low and mid-range products. Xiaomi was among the first to see astronomical results: in fact, India is its second most important market after China. OnePlus he decided to do the same and with the release of medium-high-end smartphones he probably did bingo. The reference is in particular to OnePlus North, the first mid range released in years. To celebrate, the Chinese giant led by Pete Lau has decided to open its largest experience store always a Hyderabad. This is not a simple multi-storey store, but a real work that reflects what is the backbone of the company, namely its users. How? Let's see it together.
This multi-story building represents OnePlus' greatest work: its largest experience store ever built. You like it?
What we see in the photo below is the experience store we are talking about. Notice the white blocks positioned between top and floor? Those are bricks that represent (figuratively) users and the community. As well as for Realme, even the Chinese giant of Pete Lau relies on users who daily report and send feedback to improve the skin OXYGEN or even the smartphones themselves.
The shop spans almost 1.500 m² and is called Nizam Palace. Inside there are LED walls giving a presentation of what the community has been able to do with smartphones and a holographic display shows the key features of the latest smartphone in the 8T family.
It is to all intents and purposes a shop and the choice to insert the windows to make everything so clear and limpid is not a random choice: the brand wants transparency and its users demand the same. Despite the market trend of buying more and more online, the company says this is one of many offline stores to come as it plans to invest again. $ 13.4 million.
He wants to reach at least 100 cities in India by the end of 2021.
Through | GSMArena
