A peculiarity of OnePlus, as well as realme and Oppo in reality, is that of not own a sub-brand. It is a company connected to the former that always offers branded products, but with a different branding. Think of Xiaomi and Redmi: the latter are always smartphones from the first company, but they have a different brand. Well, in the future we may see North as a separate brand from OnePlus. Let's go see the news in detail.
OnePlus could make Nord a separate brand, just as Xiaomi did with Redmi. The reasons are poco clear. What do you think?
Today the OnePlus range includes not only flagship smartphones, but also mid-range ones. However, according to rumors, the manufacturer intends to go back to basics: soon the most affordable branded devices could be taken "out" from the main brand. And what will they be called? North part, simply. According to the information disclosed, the company is evaluating the possibility of transforming the Nord series devices into a brand independent.
This practice is also used by other smartphone manufacturers, for example Xiaomi has "released" the brand POCO. According to the source, this will slightly adjust the North branding, the color of which will change to a lighter shade of blue. The new smartphone brand should aim for a price segment between $ 190 and $ 440. At the same time, their firmware will presumably be different from OxygenOS. In addition, Nord can expand its product range with other equipment: smart TVs, smart bracelets and watches, wireless headphones and other accessories.
Future Nord devices may also strip the OnePlus branding from their names, according to the report. It is worth noting that the company itself has not yet released any statements official about this intention, so the publication of the Indian edition can be treated with some skepticism and with pliers.
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