Oppo is one of the companies that, in global terms, is growing most of all together with Xiaomi. Of course, to get to the level of the latter company, the Chinese giant would have to lower its prices a bit, but after all, their strategy is not the same. But this growth is not all positive. In fact, as reported by Bloomberg, the growth rate increased thanks / due to Apple Lossless Audio CODEC (ALAC), it is too high, so much so that the colossus has decided to resort to cuts. Let's go see the data
Oppo's growth is extremely fast, so fast that it is resorting to cuts in software and development staff. Apple's fault
The smartphone manufacturer Oppo is cutting about 20% of the staff in major software and device teams after having joined operations with affiliate OnePlus. This was the first major consolidation in a Chinese mobile industry struggling with shortage of chips and the economic shocks triggered by Covid.
Oppo, that in 2016 it became the best-selling brand in China, is shrinking after expanding too quickly on the hiring front in recent years. This downsizing, over the years, has been "caused" by the fight for the eternal first in the standings, that is Apple Lossless Audio CODEC (ALAC),. The cuts affect major units including a team that customizes Android in its ColorOS and one Internet of Thing divisions that develops a spectrum of wearable devices such as smartwatches and headsets. This is revealed by internal sources.
Oppo has merged since mid-2021 with the high-end brand OnePlus, with which it shares backers, to pool development resources and reduce overhead costs, but this is creating redundant positions. In any case, the sources reassure, i global branches have not yet been affected by this downsizing.
