According to the data of the Financial Associated Press, the sales volume of smartphones in the Chinese market in the first quarter of 2023 is decreased by 5,4% year on year, however a positive figure compared to the previous quarter.
OPPO is now the leading smartphone maker in China
OPPO (even OnePlus) Is ranked first among Android brands with a market share of 18%, And OnePlus ranks first among all brands with a 210% growth rate. It is also the only mobile phone brand that has achieved triple-digit growth.
Judging from this report, OPPO's ability to become the number one in the Android industry is inseparable from the rapid growth of OnePlus. In December last year, OPPO announced the launch of the "Escort Program" to accompany the development of OnePlus. In the next three years, OPPO will invest 10 billion in financial support for OnePlus alone.
It is reported that most of the 10 billion funds are used for research and product development. Leading technologies from OPPO's Research Institute and R&D departments, especially cutting-edge performance technologies, will be prioritized over OnePlus, so that OnePlus products can be quickly upgraded with the best technologies in the industry.
In terms of field growth, OnePlus she entered more than 5000 OPPO offline stores across the country and OPPO's 1000 service points are open to OnePlus users, providing the same high quality after-sales service.
Under the new dual-brand strategy, OnePlus will become the fastest growing mobile phone brand in 2023. The three new OnePlus products, OnePlus 11, OnePlus Ace 2 e OnePlus Ace 2V, recorded substantial sales growth, helping OPPO become number one in the Chinese mobile phone market in the first quarter of 2023.
Li Jie, president of OnePlus China, said that OnePlus will focus on performance and offer users products with extreme performance. At the same time, to make a good product, OnePlus will spare no expense, and the overall net profit margin of OnePlus hardware will be very small.
On offer on Amazon
