Nokia, a name that has marked the history of mobile telephony, is ready to take another step forward. HMD Global, the licensee of the Nokia brand for phones and tablets, issued his Sustainability Progress Report 2023, which reveals some interesting news about the company. In fact, according to what emerges from the report itself, the Finnish telephony giant should enter the refurbished smartphone market and then start a more "green" sales line.
One step closer to sustainability: Nokia enters the refurbished market
The report focuses on the company's approach to sustainability, an increasingly central theme in today's industrial landscape. While the elimination of chargers from smartphone packages may not be to everyone's liking, the idea of planting a tree for every Nokia device purchased has met with great success. According to HMD, over 418.000 trees have been planted to date, an initiative that has spread from the UK to other markets such as the Netherlands, Italy and Germany.
But the news does not end here. After getting the Ecovadis Gold award in 2021, HMD received the award Ecovadis Platinum in 2022, a recognition that underscores the company's commitment to sustainable practices and places it among the 1% of the most virtuous companies globally.
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Nokia does not stop and demonstrates that the circular economy is not just a modern demagoguery. The company has joined the European take-back program for the recycling of old devices and plans to start selling refurbished Nokia phones in Q2023 XNUMX. This initiative will allow consumers to buy used devices, initially in the UK and Germany, with plans to expand to other markets. An opportunity to get a working phone at a lower price.
But it's not just about profit. HMD also donates returned and refurbished phones to charities, preventing them from ending up in landfills or in someone's drawer. Thanks to the partnership with the charity The Unconnected, HMD has donated 700 smartphones to digitally disadvantaged people. Also, in collaboration with Clear Rivers, He has helped remove 3,5 tons of plastic from rivers.
Through | Nokiamob
