Siaomo almost arrived The end of this 2018 and here it is time to pull some money. Counterpoint as usual, this work is done for us, analyzing sales of the smartphone market, revealing that the sector on a global scale has undergone a decrease of 3% in Q3 2018. Theoretically, a figure that we expected, but in countertendency and with pleasant surprise Xiaomi together with rival Huawei record positive growth.
As mentioned before, the data emerge from some reports published by the company Counterpoint, which also reveals that shipments overall new smartphone yes millions of units are reduced to 386,8 in the Q3 2018. A figure that in any case makes the blood freeze, thinking about how many new smarphones every year enter the homes of users, who often change their old device only for a matter of fashion (arrow to iPhonisti?).
Sales of smartphones are falling: Xiaomi is bucking the trend
Undoubtedly, the growth of the smartphone market in the last five years (16%) is slowing down dramatically, perhaps due to a saturated market or maybe poco design, in which many smartphones are too similar to each other for design and technical characteristics. Also there economic situation not simple on a global level and the consequent increase in prices of smartphones play a bad role, pushing users to turn therefore to the fmedium-low ax of the market where Xiaomi undoubtedly is an undisputed queen.
Numerous markets have already reached a saturation point as regards the demand for new smartphones and depend on the demand for replacement. The purchase of a more expensive device translates into an extension of the duration of replacement cycles, especially when there are limited financial resources available."
Tom Kang, director of the Counterpoint research team
The table above shows us the major mobile phone manufacturers, where the performances of our Xiaomi are evident, although the domain of shipments belongs to Samsung, which despite its 72,3 million smartphones shipped records a dizzying 13% of decline. Apple is quite stable in its stock, while uI applaud HMD Global that has brought back the Nokia brand in vogue, with excellent products. Xiaomi has grown by 25% in the same period, bringing home about a result 35,7 million more units. Finally one aspect to evaluate is that the three Asian brands recorded the best performances on the international markets, a sign that globalization by companies, just like the opening of Mi Store in Italy by Xiaomi is working as a marketing strategy.
