The choice of companies like Sony e Microsoft to offer free games perhaps, in the long run, was not the best. Apparently both giants are considering introduce advertisements on games: in the case of Sony, advertisements will be introduced (according to what revealed by Business Insider) on games free downloaded from the PS Store. But having said that, let's see the details of the news that many users may not like ..
An absolute novelty: following in the footsteps of Microsoft, Sony could also introduce advertisements on PlayStation games. Here are the details
It is useful to remember that too Microsoft is working to a help program for posting announcements for console shareware (free-to-play) game developers Xbox. Now it is known that Sony is working on a similar project. According to the source, three people involved in the work said Sony is testing with advertising technology partners to help game developers create in-game ads.
Read also: PlayStation VR2: Sony officially unveils the design and the first news
The idea is to encourage developers to continue making the free PlayStation games that have become popular thanks to the pandemic by offering them new means to monetize. The new initiative should be launched by the end of this year. The goal is for the ad to feel like part of the game, like digital billboards in stadiums. Formats can include advertisements that reward The audience for display and advertising for game items.
Now, it is unknown if Sony will really go this route. Indeed, the source claims that Sony has discussed in-game advertising a year and a half ago, before the release of PlayStation 5. So, after this time, it is plausible to think that the project will die where it is. In any case Sony would have strictly controlled the advertising companies for exclude any collection of personal data by the players.
