Spotify, the music streaming giant, is about to introduce a new subscription tier that promises to significantly improve the listening experience. Called Spotify Supreme, this new subscription plan is set to be the most expensive Spotify offers and will include high Fidelity audio (HiFi). The news it comes from Bloomberg, which has had access to confidential information that speaks of a new level of subscription.
Spotify will launch Supremium, a subscription with HiFi sound and access to audiobooks
High fidelity audio it's a feature that many music fans want. It offers superior sound quality that takes your listening experience to the next level. Spotify had originally announced that it was working on this feature in 2021, but delayed its launch after its competitors, Apple Music and Amazon Music, began offering HiFi audio as part of their standard plans.
In addition to HiFi audio, Spotify Supreme will also offer a expanded access to audiobooks. Currently, Spotify sells audiobooks individually through its app. However, with the new plan, subscribers will have access to a certain number of free hours or titles per month, with the option to purchase more. The Supremium launch is scheduled for this year and will begin in markets outside the United States. This fits into Spotify's strategy to generate more revenue and please investors who have suggested the company should raise its prices.
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Interestingly, Spotify has kept the price of its Premium plan at €9,99 per month in most countries, while Apple and Amazon have increased the prices of their standard plans per month. With the introduction of Supremium, Spotify seems to be on the right track to offer added value to its subscribers.
In a highly competitive market, with Apple and Amazon as main rivals, Spotify is trying to stand out by offering quality and value. High-fidelity audio is a feature that could appeal to audiophiles, while expanded access to audiobooks could be a big boon for those looking for diverse content. With the launch of Spotify Superpremium is taking a step forward in enhancing the experience listening for its subscribers. It remains to be seen how the market will react to this new subscription level and whether it will be able to attract new users and keep existing ones.
