Lei Jun, founder and CEO of Xiaomi, has declared openly that his company will return to be the number one in the Chinese smartphone market within 10 quarters, or June 2021. To achieve this goal, the company intends to invest in human resources by hiring new staff, but also to beat competitions with targeted marketing strategies.
The 2017 was really an extraordinary year for Xiaomi, who previously had a bad slide in the ranking of the top Chinese brands, but in particular the last quarter of last year brought home a growth of 96,9% on an annual basis while the rest of the smartphone manufacturers have totaled only one 6,3%. Overall, sales of Xiaomi devices have increased by around 75% in the 2017 thanks to new models like Mix Mix 2 and the expansion at international level with landings in Spain, Indonesia, Russia and the ever-present nation with gold records, India.
In view of what could be the most interesting IPO in the world for this 2018, Lei Jun in her open letter begins with the sentence: "Happy New Year to all Xiaomi classmates!"And goes on to list the results of the company, which succeeded in obtaining the success for which Apple has employed 20 years, in 7 only, also comparing with Huawei that has employed 21, Tencent 17 and Google 9. "And not only this year there are excellent opportunities to become part of the first 500 companies in the world" finally adds Lei Jun.
"How did Xiaomi provoke this change? Because we always adopt the approach of using a telescope to see creativity and a microscope to see the quality ", is what emerges from the words of Lei Jun who continues his missive exalting them virtue of the development of IoT and AI technologies. He also writes about the importance of being present in 70 countries and to be ranked among the first 5 in 16 of these, with particular reference to India where in the last months of the year it managed to overcome even the Samsung giant.
"Xiaomi is currently making the jump from Made in China to Designed in China! The turnaround of Xiaomi derives from the values of the company ". Finally Lei Jun explains that the 2018 will lay the foundations for a future victory that aims to become the number one in China within 10 quarters, a position that by now does not involve the company from 2014. But we are sure that Xiaomi will make it and wish it a big good luck.
