Xiaomi and art continues to be a very strong partnership of the 2022 Venice Biennale. But that's not all. After documented the genesis of the Italy Pavilion with a Xiaomi 12 Pro, the Chinese brand has now opened a new collaboration with Peggy Guggenheim Collection present at Palazzo Venier dei Leoni. Let's find out more details.
Xiaomi 12 tells about the Peggy Guggenheim Collection on Instagram
This is a new digital communication project, which involves the creation of a series of video content shared on the museum's Instagram account until October 31, 2022. Xiaomi wants to tell in particular some of the masterpieces preserved in Palazzo Venier dei Leoni, in addition to the exhibition "Surrealism and magic. Enchanted modernity”And in general the frame of the Venetian city.
The artistic directors of the project will be Salvatore “Surry” Cinquegrana, one of the ten most followed youtubers in Italy, passionate about videogames and music, and Alberto Cerrato, specialist in digital communication in the world of entertainment, culture and tourism. For the realization of the contents, both will use smartphones of the Xiaomi 12 series. The goal is to baste a 6-month storytelling, that through 48 short reels will show the Peggy Guggenheim Collection as never done before, also featuring the most hidden corners of the sculpture garden and the restorations of the canvases.
Therefore, Xiaomi's desire to get involved in terms of creativity, culture and innovation emerges. A sensitivity that the well-known Chinese tech brand is increasing more and more. And the partnership with Venice goes precisely in this direction, since it also includes other virtuous connections, such as the one with the Italian Pavilion at the 59th International Art Exhibition and Venezia FC.
And it is also a way to bring the users of photographers and video content creators ever closer to the world of Xiaomi smartphones, always in constant evolution.
