Just a few days ago we got to see how vivo and ZEISS have joined forces to create the ultimate camera. Sara the X60 to integrate it and will be presented on 29 December. In about ten days, the Chinese brand will unveil its next flagship and with this the new technology and new cameras. But if we thought the two companies were joining forces for just one device, we were very wrong. Just today they signed a very important agreement. Let's see the details.
Algorithms of vivo and lenses from ZEISS: smartphones of the future can rely on the best technology when it comes to cameras
The one that was born between vivo and ZEISS it is a real partnership. The meeting between the two companies gave birth to the namesake Imaging Lab, that is a laboratory where the developers of one and the other company will work together. It is in all respects an sstructure that will support the research and development of mobile imaging technologies for the brand's high-end smartphones. However, this is not the only novelty. Users will also participate in this partnership. That's how.
I live ZEISS Master Photography
The goal of this program is to involve all users who own a smartphone of the brand. A sort of community will be created, a photographic-themed ecosystem.
Through this partnership, ZEISS imaging technology will be accessible to all of our consumers. Building on the synergy and complementarity of traditional optics and new digital technologies, vivo and ZEISS aim to exploit this strategic cooperation as a starting point to usher in a new era of mobile imaging and enable greater creativity, in order to promote correct development and long term of the entire sector
Spark Ni, Senior Vice President and CMO of the brand
It is one of the most important partnerships ever in the photographic field. The first product of the partnership will be unveiled in a couple of weeks: the X60 series with ZEISS Vario-Tessar lenses and T * anti-reflective coating they are the first creation.
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