During the past year, there have been many signals that have made us think of a crisis in the smartphone market, also considering a certain flattening in terms of novelties. A shock was also given by the ban imposed by the American government against companies such as Huawei, but despite this, the triptych of brands made up of Apple, Samsung and precisely Huawei continue to dominate the sales rankings of the global market.
However, if we analyze the growth percentages, Xiaomi despite slightly fluctuating results during the course of 2019, recorded a growth of 23%, the highest among the top 5 in the ranking. The data come as usual from the Canalys research center and show how Xiaomi managed to convince the buyers more than the competition, which in some cases ended the year with a negative sign, as in the case of Huawei which registers a -7 % of sales share or like Samsung that almost borders on a stall in the business, taking home only a mere 1%.
Xiaomi at the top in smartphone sales growth in 2019
For our beloved Xiaomi, in Q4 2019 alone, sales were equal to a share of about 33 million units sold, certainly far from Apple's 78,4 million, which probably gave a jolt in the market with the line up of iPhone 11 focusing a lot of smartphone performance on the photographic sector. The fact is that in terms of percentages, Xiaomi is the company that has recorded the highest growth ever. Do not underestimate the loss in terms of sales of all the smaller brands that close the year with a -5%, an index that denotes how users are diverging their purchases on better known and established brands, but also how these are approaching more and more to the real economic possibilities of its users. To be clear, the same story that has involved discount stores and supermarkets in the world of large-scale retailing, offering alternatives in its product list capable of satisfying any type of pocket.
