When it decides to enter a new market, Xiaomi never does it lightly. In fact, the Chinese giant, in addition to all the various market analyzes and feasibility studies, wants to ensure that its brand is well known, so as to immediately attack the market. A concrete example of this we find with India. The Asian sub-continent has seen the arrival of Xiaomi for a couple of years now and, in this relatively short period of time, its population has been kidnapped, metaphorically speaking, by all the company's devices.
A recent market analysis conducted by IDC for the first quarter of 2016 has shown us that 27,1% of the market share for wearable in India is held by Xiaomi. That percentage means that Lei Jun's business is the industry leader.
Considering that the total number of wearables sold in India in the first quarter is around 400.000, thanks to its 27,1% Xiaomi managed to sell around 108.400 units. A result does not give poco I count if we think that Xiaomi has only one smartband active.
As happened in other cases, having the largest market share does not mean being the number one also in terms of monetary revenue deriving from the sale of wearable. In fact, Xiaomi only presented itself with the Mi Band, a very low-cost wearable that does not allow the company to make a lot of money. On the contrary, this particular category is dominated by Fitbit.
It is also strange that Apple, the number one wearable company in the world market, does not even appear in the top 5 of the ranking.
via | Xiaomi Fans Italia
