Sponsoring a product is a very effective advertising method and this Xiaomi He knows. Several times the brand has decided to join a film to advertise a device, even if I go through different paths. Let's remember for example the Redmi Note 8 Pro dedicated to "Terminator". Today we see how Lei Jun's company has decided to advertise (in order to be advertised) Xiaomi Mi 10 alongside it with the new live action "Mulan". A film whose significance is deeply felt in China and which, contrary to expectations, could be a fiasco.
Xiaomi Mi 10 will benefit from the support of "Mulan": it becomes the smartphone sponsor of the new all-Chinese live action
Undoubtedly, it is the sponsor who benefits most from the film's takings, this time around Xiaomi Mi 10. In fact, based on what we learn from Chinese social networks, the top of the range of the brand now outclassed by Xiaomi mi 10 ultra is the "decoy" for this new live action. A little bit one bet however, there were many problems behind the production of the film. You will surely remember it stop shooting because of the coronavirus or the numerous criticisms about theexclusive use of Chinese actors.
But this is not the only thing that critics don't like. In particular, what bothers most is the fact that the more feminine part of Mulan is canceled within the film. The original film in fact clearly refers to one rebellion against sex differences while in the new remake the focal point is the transformation of a woman into a warrior in order to be adored by the father. In short, let's not go into too much detail as this is not the seat, but anyway we hope that at least the name of Xiaomi Mi 10 can revive the fortunes of what should be a masterpiece. But which apparently will not be.
