As you well know, since its creation Xiaomi has always operated almost entirely through online channels to offer its devices but gradually it has begun to inaugurate some sporadic Mi Home center (physical store). This year, in particular, the sales of the company's devices have encountered many problems, linked in part to the difficulty of producing the materials used (ceramic) and in part to the production of the units for the market, which have limited poco the company's revenue. However, thanks to the direct intervention of Xiaomi's CEO (Lei Jun), this situation found an outlet and during the second quarter of this year, the company managed to significantly increase the monthly quantity of units ready to be shipped.
In the wake of this event, the company has something much bigger in store, i.e. in the future it will focus on a greater presence of its brand on a physical level and, in this regard, it already plans to build many more Mi centers Home. In fact, Lei Jun stated that the company will build more than 1000 physical stores over the next two years and each of them will have an area of 250 square meters from which it will be able to derive (theoretically) monthly revenues equal to 50 million Yuan, equivalent to 1,43 million Yuan per day.
Finally, Xiaomi CEO continues, saying that only the smartphones of the company will be exposed in those stores, but considering that there are also many other products (such as TVs, drones, smart bikes, etc.), every store will be present by 50 100 different types of company products.
This will surely be a great step forward for Xiaomi, especially because it will also give those who do not know this brand to try their hand with their products and thus attract more users, increasing not only revenue but also the reputation of the brand brand.
Article Xiaomi will improve offline sales seems to be the first of Xiaomi Fans Italia.
via | Xiaomi Fans Italia
