In the final months of 2016 and in the first two months of 2017, we witnessed the presentation of so many - perhaps too many - new models of smartphones by Xiaomi.
Well, despite the tide of devices being presented, it would seem that the growth trend Chinese company has been below expectations: sia OPPO is Living have in fact passed Xiaomi in the sales rankings of Chinese smartphones, shaking it from second place and making it back in fourth place.
The analysis of Canalys's smartphone sales in China: there would seem to be no doubt.
This will require a raise from Xiaomi, also considering the fact that the smartphone park is not as risky as news of this kind might make it think. Indeed, nothing else!
Who did not suspect that the strategic moves, riding with the abandonment of Hugo Barra, have been dictated by the hurry and above all have been unjustified?
Up, let's face it: the presentation of Mi5S need Mi5S Plus a few weeks after the already scheduled presentation conference of We MIX and very much My Notes 2 it turned out to be an absolutely absurd choice!
That's it Lei Jun, CEO of Xiaomi, would seem ready for the solution as long as this can not be a short-term remedy.
One speaks of one series of contracts that Xiaomi would be signing with Chinese manufacturers of hardware components, among which stands out Truly Opto-electronics, a display manufacturer that could soon become a crucial weapon in the Xiaomi smartphone park.
Well, this reasoning is standing especially in view of the launch of the new and only proprietary processor of the company that will be 28 February, during the Beijing event: Pinecone will surely bring a breath of fresh air and, above all, will allow you to understand what the true expectations of Xiaomi are.
Learn more about the Xiaomi SoC Pinecone
Probably Lei Jun will want to point to a very aggressive strategy on that line of products he did not properly point out in the last period: the high end, the top of the range. Well, yes, we did not go to write it.
Because if you think about it for a moment, we have witnessed the launch of many of its devices RedMi series while almost all fans and Xiaomi users were expecting IL top product, which was Mi Note 2 or Mi MIX as well as another smartphone, but that was UN e DEVELOPED as it should be.
Instead, as we have seen, we now have a smartphone kit, without a precise logical or strategic link on which the software is not perfectly optimized, just because of the exaggerated quantities of different models.
We just have to wait for the 28 February therefore, but we hope and continue to hope with a whiff of nostalgia that Xiaomi come back to being one of the most popular smartphone maker in China.
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But have they said they will do even more smartphones?