We all know that the best way to start any start-up is to initially focus on online sales and social media advertising. Xiaomi also began its journey by offering its devices mostly through the web which later associated with some physical stores located in the markets currently supported by the company itself. Still, however, it is the online market that is the biggest source of income for the company and this was confirmed by the Beijing Sino Statistical Agency.
The latter has published online its results regarding the sales of the main Asian smartphone manufacturers in the first half of 2016 which, more specifically, are divided into three categories, namely online, offline and combined sales.
Contrary to what has been reported from IDC some time ago, Xiaomi does not seem to suffer much from the drop in sales recorded in Q2 of this year as regards online sales which, as you can see, are very good (first in the ranking) compared to those of all other Asian manufacturers . In fact, during the first six months of the year, Xiaomi has liquidated over 17 million smartphones through its official online channels. The situation, however, is totally reversed if you take into account offline sales, where the company can hardly place itself in the top ten (specifically, in ninth position). The sum of both these values leads to the last graph in which it is possible to notice a natural increase in the position of the company which now ranks fifth, immediately above Samsung and Meizu with a gap of over 10 million units sold.
Of course, it cannot be said that Xiaomi did not go very well, as it has certainly seen better moments, but neither can it be said that it has made a huge loss. Being able to liquidate over 26 million smartphones in just six months is not a long time poco, especially considering that its range of action is very limited compared to other brands present in this ranking.
Article Xiaomi prevails in online sales in the first half of 2016 seems to be the first of Xiaomi Fans Italia.
