Xiaomi is experiencing moments of tension in market Finnish. In the last period, according to some sources of the country, the brand is in difficulty when it comes to selling its products in Finland. Let's see in detail the reasons behind the decision of different mobile operators suspend sales and the various reactions from retailers and the Finnish public.
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What happens to Xiaomi in Finland
Xiaomi is facing significant challenges in Finland. A recent report by Suomimobiili revealed that the three main operators in the country, Telia, DNA, and Elisa, have suspended sales of Xiaomi products. This decision is a direct response to the company's continued presence in Russia, which has raised concerns following the war-like events in Ukraine.
Xiaomi was even labeled as “international sponsor of the war” by the National Agency for the Prevention of Corruption in Ukraine, highlighting its active presence in Russia. Not by chance poco time ago we have covered the topic: the company gradually started to return to Russia. Of course, it cannot return directly but only through third-party companies as distributors and so on. In any case, for now it cannot sell products in Russia but only start marketing activities
What are the reactions of the operators
Telia, one of the most influential mobile operators in Finland, has decided to stop all forms of cooperation with Xiaomi. This decision was made following a careful evaluation of Xiaomi's operations in Russia, which raised ethical and moral concerns. Telia then opted for do not introduce additional Xiaomi devices into its assortment, limiting themselves to selling those already available in stock. This move reflects Telia's desire to distance itself from companies that maintain commercial ties with nations involved in international conflicts.
Also DNA, another prominent operator on the Finnish scene, has expressed his opposition to Xiaomi, withdrawing all the brand's products from its windows. DNA's decision is in line with that of Telia and underlines the critical attitude of Finnish operators towards companies that do not adopt a clear and decisive position in international crisis contexts. He also underlined how the company is not satisfied with the actions of the Chinese brand and its ethical and commercial choices. Sami Aavikko, CEO of DNA, also announced that DNA has no intention of replenishing product stocks.
What are the reactions of retailers
While mobile operators in Finland have taken a hard line against Xiaomi, retailers Giant e ONLINE STORE they chose a different approach, more pragmatic and market-oriented. Both retailers said that unless the European Union issues a formal ban on Xiaomi, they see no valid reason to stop the sale of the Chinese brand's products.
They carefully assessed the situation, considering both the ethical and commercial implications. They concluded that, in the absence of legal restrictions it is in their commercial interest to continue to offer Xiaomi products to their customers.
I bet Kone, another significant retailer in the Finnish landscape, went through a more complex decision-making journey. Initially, it had decided to suspend sales of Xiaomi products, thus aligning itself with the concerns expressed by mobile operators. However, when he observed that other competitors in the retail sector had not taken similar measures, he reconsidered his position.
What will be the future of Xiaomi in Finland
Xiaomi's decisions and actions in Russia are having a profound impact on its commercial operations in Finland which, however, risk having repercussions throughout the world. This scenario could outline the future of Xiaomi not only in the Finnish market but also in other European countries, where political tension could influence business decisions.
For the moment the Chinese company has not released any official statement but we expect it will soon publish a press release to clarify the dynamics.
Through | GSMArena
