Redmi will be the new Xiaomi. We use a verb in the future but in reality it has been like this for some time. Since the moment of the division (whether we like it or not, they are two separate brands albeit under the same roof) we have repeatedly said that the giant of Lei Jun would have moved in a different direction than Redmi, but above all different than before. Since the company arrived in Europe less than ten years ago, its goal has been to make itself known to as many users as possible and to do so it has had to offer low-cost devices. But it is inevitable that the situation will change and confirms it Counterpoint.
"Xiaomi is no longer what it used to be","Where are the low cost devices?“: We can no longer want this from the company and we have to accept it
On a daily basis we read on our user channels that (rightly so) complain about the price increase of Xiaomi smartphones. If, however, we see the increase in prices only with our eyes turned towards the past, the reasoning is right: smartphones cost more than before and the company has changed its philosophy. But this is no secret if we think about it. Until a few years ago Xiaomi and Redmi were two parts of the same body. Since they split up, then we should have expected the situation to change.
To confirm this is also Counterpoint which, through a research last year, only endorses the hypothesis that we are afraid to accept: the brand will no longer produce low-cost smartphones. However, this does not mean precisely this. In fact, precisely by virtue of the fact that the company can count on sub-brands such as POCO and Redmi, we will always have the possibility to buy devices with a lower price.
If we want a cheap Xiaomi, we have to buy a Redmi or a POCO
This is the hint, in short. Mi devices are no longer aimed at winning over users looking for a smartphone with excellent capabilities and bargain prices. Those are now the Redmi and the POCOPHONE. The situation is this: the brand aims to produce high-end devices; Redmi those of medium-low band e POCO those of middle band. At least this is what emerged from the study done by the analysis company.
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As for us we could say that the roles and positions of Redmi and POCO could be reversed, but all in all the prices speak for themselves. Here we do not take into consideration the devices with Android Go as they are few and poco demanded in our market. But returning to the bomb we can see how i I now settle on a price range over $ 600.
Un justified price if we consider the hardware equipment and the care that we do not find on Redmi devices and POCO. In essence, the company's goal is to make users think, in a few years, that Xiaomi is not that brand that offers smartphones for € 500 but what, like Apple and Samsung, can count on a high-end from € 600 to € 1000 (which incidentally have never been reached).
But is it really worth it?
But now we have to touch another key, alas painful. 1000 € we do not reach them, but it is worth spending € 700? This is a question that doesn't have a one-size-fits-all answer. We know from the feedback that many will never return to another brand after trying Xiaomi; on the other hand, however, there are those who no longer digest one MIUI which continues to be immature and incomplete (in its entirety, of course).
What we recommend is wait for the release of MIUI 12.5 also for us to answer this question. The company seems to have promised miracles and that's more than fair see the news before taking stock.
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