According to the latest data released by RUNTO Technology, in April 2023, the shipment of TVs in the Chinese market reached 2,81 million units, a year-on-year increase of 12,9% and a month-on-month increase of 2,4, XNUMX%.
Xiaomi returns to be the first TV manufacturer in China
In April, the total shipments of the top seven major brands in China's TV market, ie Xiaomi, Hisense, TCL, Skyworth, Changhong, Haier, Konka and their sub-brands totaled about 2,585 million units. Year over year that's a 16,3% increase and a slight quarter over year increase of 1%. Furthermore, the combined market share is stable at over 90%.
Among them, Xiaomi (including Redmi) ranked first with shipments of 650000 units in April, a year-over-year increase of 19%.
Xiaomi TV released the 86-inch Mi Master Mini LED TV in April, while two 90-inch TVs were released in early May, the Redmi MAX 90 and the Xiaomi Gaming TV ES Pro 90.
Hisense's sub-brand Vidda shipped more than 600000 units in April, up 26% year-over-year. At the new product launch conference in April, Hisense released 8K laser TV, ULED X series U7K, E8K new TV products, mobile smart screen, laser projector, art TV and other multi-scenario new products.
TCL's sub-brand Han ranked third, with a substantial 40% increase in shipments. It was the fastest growing brand of the month, and it was also the only brand among the major brands that this year with a growth of 4 consecutive months.
Huawei's decline this month has narrowed, but the year-on-year decline is still 30%, and sales are less than 100000 units.
The top four foreign brands Sony, Samsung, Philips and Sharp shipped fewer than 140000 units in April, with a combined share of less than 5%.
