After having received numerous IF Design Awards, such as for the Mi Band 2, Xiaomi with its brand for a smart home but attentive to ecology Mijia is preparing to receive another very important and significant recognition: the IF Gold Award 2017.
Today, this is a bouncy on the Weibo microblogging website, which is just the official Mijia account, which also points out other past winners of this IF Gold Award, including several Apple products (iPhone 3g, iPod Nano and Apple Watch ) and also the Italian Ferrari FXX K.
As it is revealing a classic for the launch of the Mijia products, also for the identity of the recipient object the Xiaomi prize launches a little riddle to feed the curiosity of the loyal audience: what could ever be that "maybe it stays by your side to accompany you to be witness to this new starting point "? It is a means of transport, as it can also allude to the expression "starting point" or is it understood more metaphorically?
A user responded by sending the image of the electric scooter, but the official Mijia account on Weibo denied directly, intervening and remembering that by awarding the prize, the winning object will only be known at the time of the awards ceremony.
Tonight at 23.00 (now Italian) at BMW Welt in Monaco will be announced the mysterious product that has won this prestigious international recognition: stay with us to find out what Xiaomi Mijia product will get the Gold Award 2017!
Updated: Not yet the 23.00 but on their Weibo account, Xiaomi Mijia showed the winner of the IF Gold Award!
Yes, the LED Mijia lamp, with its harmonious and easy-to-use shape, is the winner of the 5575 award-winning area produced by 59 nations, of which only 75 are selected for the IF Gold Award.
Xiaomi's designer behind LED lamp work is renowned Ren Yuanyuan and is a senior ID designer on the Chinese company in July 2013 and responsible for many other international awards.
Did you guess? What do you think?
