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Shopping without Prime? Amazon Fresh says yes in large Italian cities

Amazon Fresh expands its boundaries, overcoming the barrier of the Prime subscription. Now, who lives in Milano, Roma, Torino e Bologna can discover the pleasure of receiving groceries directly at home, without the need to be registered with Amazon Prime. This news could change that habits di expenditure although, for obvious reasons, some detractors have already opposed the e-commerce giant's policy.

Amazon Fresh without Prime arrives in Milan, Rome, Turin and Bologna

In a bold move towards inclusivity after Amazon One, Amazon Fresh has decided to make its daily delivery service accessible to all customers in four large Italian cities. This means that, regardless of whether you have a Prime membership, anyone who lives in these areas can enjoy the convenience of doing their shopping online and receiving it comfortably at home.

The procedure for using Amazon Fresh was designed to be simple and intuitive. Those who live in the cities mentioned, and are in an area reachable by the service, can access a vast assortment of products. We are talking about thousands of articles, from fresh fruit and vegetables, through meat, dairy products, up to the essentials for home and personal care. Once you've made your selection, delivery takes place in convenient two-hour windows. What about Prime subscribers? There are benefits extra: delivery windows reduced to one hour and exclusive promotions.

To encourage you to try the service, Amazon Fresh offers a non-refundable incentive poco: € 30 discount divided on the first three orders, with a saving of €10 for each, compared to one minimum spend of €50. This offer is an excellent opportunity for those who want to explore the benefits of online shopping, but it's best to hurry: it is valid until 31 May 2024.

Despite being open to all customers, Prime membership retains its benefits, especially when it comes to food shopping. Shipping costs vary by city and total order amount, but Prime members can enjoy rates reduced and exclusive offers, as well as the possibility of receiving groceries in time windows in the areas covered by the service.

Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".


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