It was actually something announced: Amazon Premium has raised the prices of season tickets in Italy. As well as Disney Plus will soon, even the giant of online shopping has decided to raise the bar. Unfortunately, most users will not be very happy with this decision, but even if it is a multinational, the costs (management and otherwise) have increased. But having said that, let's go and see the remodeling of Amazon Prime subscriptions, which see prices rise for both the standard and Student profile.
Amazon Prime decided to increase the prices for season tickets in Italy (and beyond). The reasons: inflation out of control
Between yesterday and today, the e-commerce giant has begun to communicate via email that Amazon Prime subscriptions will increase in price in Italy. Specifically, we are talking about the standard profile and Students, the main ones made available by the brand. From 15 September 2022, the price of the monthly Prime Student subscription will increase from € 1,99 to € 2,49 per month and the price of the annual Prime Student subscription will increase from € 18,00 to € 24,95 per year. The new rate will apply to renewals starting September 15, 2022 inclusive.
As for the standard profile instead, Amazon Prime will switch from € 3,99 to € 4,99 per month while from € 36 to € 49,90 per year. In fact, we remind you that there are two profiles: monthly subscription and annual subscription. In both cases, both standard and Student, the annual costs less in proportion, despite the increases.
Why does Amazon prime raise the price of subscriptions?
This change is made on the basis of, and in accordance with, Clause 5 of the Amazon Prime Terms and Conditions. The reasons for this change relate to a general and substantial increase in overall costs due to inflation, which affects the specific costs of the Amazon Prime service in Italy and are based on external circumstances, beyond the control of the company.
The increase in prices in the face of an improvement in services
It must be remembered that it is there first time since 2018 which changes the price of Prime in Italy. However, over the years, the behemoth has not expanded poco the selection of products and services available. First of all i products eligible for unlimited fast Amazon Prime shipping have increased, without an increase in the cost of the product itself; in addition to this, the brand has enhanced the food delivery service Amazon Fresh (especially during the pandemic); has added more and more digital entertainment such as TV series, movies, music, games and books. In particular, Prime Video has expanded the collection of Amazon Originals series and films and activated access to live sports, such as the UEFA Champions League.
In short, a price increase that all in all there is, considering everything.
