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Prime Video with advertising: there is an official date and only one way to avoid it

Amazon recently announced the introduction of advertising on Prime Video, its streaming platform. This move will allow the e-commerce giant's streaming division to continue investing in compelling content. Let's go through the details of this news, the reactions of users and the options available for those who prefer an experience without dealer.


When will ads arrive on Prime Video

Amazon released a press release announcing the introduction of advertising in Prime Video content. These ads, described as “limited,” will initially be introduced in four countries: the United States, the United Kingdom, Germany and Canada. at the beginning of the 2024.

Subsequently, other countries such as France, Italy, Spain, Mexico and Australia will follow. Let us therefore assume that Prime Video will introduce advertising in Italy no later than the first six months of 2024. Amazon has underlined that the objective of this innovation is to be able to continue to invest in quality content for the platform.

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How much will the plan cost without advertising

Prime members are at the center of this transformation. Amazon has ensured that There will be no changes in the price of Prime memberships in 2024. Furthermore, members will be informed of the change several weeks in advance, receiving all the necessary information on how to opt for the ad-free option.

For Prime members in the US, you will be able to maintain a viewing experience without advertising for an additional $2.99 per month, in addition to the cost of your existing subscription. We can assume that Amazon Prime will also introduce the possibility of watching TV series and films without advertising in Italy, even if it is impossible to put a price on the service. If we have to guess, we think that €3,49 is the price that Prime will confirm in Europe.

The introduction of advertising on Prime Video is part of a context of changes and innovations in the world of streaming services. Other services such as Netflix are introducing ad-supported plans and increasing prices. Disney+ has also decided to move with subscription advertising starting from November. Amazon, with this move, is trying to balance costs and continue to offer exclusive, high-quality content.


Amazon has finally announced the date on which it will introduce advertising on Prime Video. We will start on 29 January 2024 in the United States, and then move on to other states (with price adjustments) during the same year.

Gianluca Cobucci
Gianluca Cobucci

Passionate about code, languages ​​and languages, man-machine interfaces. All that is technological evolution is of interest to me. I try to divulge my passion with the utmost clarity, relying on reliable sources and not "on the first pass".


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