Black Shark, the sub-brand of Xiaomi specialized in gaming smartphones, announced via its official account on Weibo that will hold a lecture on December 5 at 20pm. The theme of the event is “Black Shark sets sail again, new competitive BUFF”, which suggests that the manufacturer intends to relaunch its presence in the market of devices dedicated to gamers.
Black Shark announces a conference for December 5: will we see the return of its gaming phones?
However, it is unclear whether the conference will actually cover a new smartphone model or just peripheral products, such as headphones, power banks, smartwatches or cooling clips. In fact, for several months there has been no news of a possible successor to the Black Shark 5, the latest gaming smartphone launched by the brand in June 2022.
Black Shark has been going through a difficult period of late, with significant staff reductions, delays in severance payments and poor visibility in the global market. The gaming smartphone sector has become increasingly competitive, with rivals such as Asus, Lenovo and Nubia offering increasingly advanced and high-performance models.
Despite the difficulties, Black Shark has not completely abandoned its fans and its products. In September this year, it released an update for its smart assistant Shark Sauce 5.0, which offers several features dedicated to players, such as a new skin, an intimacy system, a user page and more. Plus, he pitched different accessories to improve the gaming experience, such as wireless headphones Black Shark Fengming Youth Edition, the Black Shark Blade magnetic power bank, lo Black Shark S1 Pro smartwatch and the cooling clip Black Shark Ice Cooling Back Clip 3 Pro Magnetic Edition.
Now, fans expect Black Shark to impress again with a new gaming smartphone that can compete with the best in the industry. Will this be the surprise that the producer has in store for December 5th? Or will it just be another accessory? To find out, all you have to do is follow the product conference and hope that Black Shark still has something to say in the world of gaming devices.