Xiaomi he certainly needs no introduction, but a helping hand push its popularity It does not hurt, especially if this comes from the best known influencers active in the fashion world. In fact at the event Fashion Week 2018, or New York Fashion Week ended last Friday, were notable celebrities and industry icons including Paris Hilton, Bryan Boy and the top model At Kostromichova all photographed with a Xiaomi Mi Power Bank Pro in hand.
Perhaps one fortuity or maybe one marketing strategy implemented by Xiaomi that is preparing to land in the US, although the government pushes users not to consider the purchase of smartphones from China. Influencer marketing is very popular and quite profitable as VIPs like Kim Kardashian can also get 250000 dollars for a single post on social Instagram.
There is no evidence is Paris Hilton, Bryan Boy, Alla Kostromichova but also Krystal Bick and Misshattan have been paid to promote Xiaomi products through the Instagram platform, but it is equally suspect that these influencers posted their photos with Xiaomi products within a week with lots of link that redirects the user to the product page on Amazon.
XIAOMI ADOPTS A NEW MARKETING STRATEGY?
In any case, every company decides the road to marketing more suited to their users, for example without mentioning names someone prefers during the convention of presentation give smartphone from over 900 euro to the launch to all participants and casually the reviews of that device are all but all positive, or other brands send their top of the range only to certain reviewers sending later the same terminal that has been enriched with a new color. in conclusion Xiaomi if he has chosen the path of influencers will have his reasons and even if you do not personally believe what some subjects sponsor, if they have their success, there will be a reason, therefore why not exploit it?
The image posted by Paris Hilton, who holds Xiaomi's power bank in her hands, reports the following caption:
Such a life saving during #NYFW! ⚡
The only thing that Xiaomi could meet is theany sanction that would affect them if in fact the posts of the celebrities reveal themselves to all the effects of the advertisements, As the #ad hashtag is not present. One more rule poco controlled but that in the past has made victims as in 2016 Warner Bros. In any case, whether this whole story is an advertising practice or not, the signal that Xiaomi wants to break into America in 2018 is really strong, but we all await your arrival in Italy.
