Recently, market research firm IDC released the "Chinese Wearable Device Market Quarterly Monitoring Report for Q3 of 2021", stating that China's wearable device market shipped 35,28 million units in Q2021. in 5,0, a year-on-year increase of XNUMX%.
IDC for Q3 2021: sales of smartwatches and smart bands down, TWS headphones grow
However, the growth rate of the market has declined significantly. IDC analyzed three main reasons: weak market demand, insufficient product positioning and partial supply pressure.
Among them, the earphone market sold 19,9 million units, up 40,0% year-over-year. Driven by low-priced products, this market still maintains a rapid rate of growth. As more and more phone manufacturers focus on the true wireless market.
Smartwatch shipments totaled 10,68 million units, a year-on-year decline of 2,3%. Among them, 4,75 million adult smartwatches were shipped, up 4,7% year-on-year. Shipping of children's smartwatches was 5,93 million units, a year-on-year decline of 7,2%.
The smart band market sold 4,61 million units, a year-on-year decline of 44,2%. A drop probably due to the saturation of the market, almost all young people have one. However, as the price of smartwatches decreases, the smart band becomes less and less attractive as a purchase.
IDC believes the competition between smartwatches and low-cost smart bands will continue until 2022.
