It seems that Meizu has created a new page on the well-known Weibo microblogging site to advertise its gadgets and accessories for a smart home, Meizu Smart Home, and it seems that the Chinese company is ready to add new products to be affixed to its smartphone line .
There are already numerous products listed on the Weibo page, including: the Meizu Band, a smartband with various functions, the "smart" protective case for the MX6, the "over-ear" EPX headphones, a bluetooth speaker with a "floating" design - the Gravity Floating Speaker - and many others. The company doesn't seem to have all products in a single sales platform like Xiaomi's dedicated page, but rather, clicks on items lead to third-party websites like Jingdong. For example, by clicking on the image of the speaker with a very particular design, we reach the crowd-funding site Indiegogo through which Meizu was able to finance this project of his, a project now closed and an object put up for sale. Other products are available on the official website of Meizu in the "store" section.
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- The Meizu Band
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- Other Meizu brand accessories
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- The Gravity Floating Speaker
Some of these products are almost like replicas of what Xiaomi has created in the past, such as the Meizu smart toothbrush, the projector and the air purifier. Perhaps Meizu is adopting a business strategy as Xiaomi is doing through its Mijia brand. The success of the Mijia brand has been monumental since Xiaomi combined all the products for the smart home, making them all come under one brand. The Mijia brand released its 2016 sales projections towards the end of the year and the figures were staggering. Will we see Meizu try to replicate the success of the Xiaomi brand this year?
