Xiaomi has made its way over the last decade to the sound of smartphones that stood out from the crowd due to high-level performance and hardware at a super competitive price. Over time, decidedly innovative devices have also arrived, such as the first and glorious Mi Mix but in the last year we have been able to witness an increase in prices compared to the competition. The launch of devices such as Xiaomi Mi 10 and Mi 10 Pro caused a lot of hype, precisely because of their price that clashed with what the company had proposed to us until then and therefore the question that they have asked themselves in a lot and that they have addressed precisely to the Asian brand, and what was the economic future of the smartphones that will arrive on the market, or if we should expect bloodletting or a return to origins?
In response to this doubt, Xiaomi's CEO Lei Jun intervened, who wanted to clarify the thorny question, declaring that the next smartphones will not be expensive, they will adopt a price list that will continue to guarantee the best quality / price ratio that until now. characterized the brand. Lei Jun, however, wanted to remember, that despite devices such as Mi 10 and Mi 10 Pro have seen an exponential increase in price, the company has continued to maintain a net profit of 5% on them too.
In the future of Xiaomi only cheap smartphones. Word of Lei Jun
Without going into too much specifics of the technical configuration of the devices, Mi 10 and Mi 10 Pro boast super top-of-the-range hardware features, which necessarily contributed to the price increase, considering that only elements such as the Qualcomm Snapdragon 865 processor and 5G support , weigh like boulders on the list, without considering the innovative optical stabilization system (OIS) used.
But Lei Jun, heartened his fans by declaring that the main objective of the company will continue to be that of the beginnings: to offer an excellent quality / price ratio thus making their products accessible to anyone, and the recent launch of POCO X3 NFC is the clear proof of this, but there will be some meteors that will necessarily have to address a narrow niche of the public, such as the launch of the first foldable of the brand.
