Netflix has been a lot of talk lately. One of the main reasons is that of account sharing in the same home environment. But not only. Faced with an increase in the prices of all streaming platforms, starting with Amazon Prime Video, she too has decided to increase them. However, as revealed, Netflix has implemented a price reduction of up to 50% in some countries of the world. Unfortunately, Italy is not included.
Although not in Italy, Netflix has started a reduction in subscription prices. Europe will also benefit from this
According to the Wall Street Journal, Netflix has cut up to 50% monthly rates in more than 30 countries around the world. Among the countries with the reduced prices are: Jordan, Libya, Iran, Kenya, Nicaragua, Ecuador, Venezuela, Bosnia, Herzegovina, Croatia, Slovenia, Bulgaria, Serbia, Albania, North Macedonia and Slovakia. Digging a little deeper, the countries in question saw the following price change:
- basic plan: from €7,99 to €4,99
- standard plan: from €9,99 to €7,99
- Premium plan: from €11,99 to €9,99
In this way, the measure tends to be a Netflix strategy for keep their subscribers, since the competition has applied much more attractive prices. Many, in fact, following the previous price increase, have decided to turn to other platforms even if the catalog of streaming products is lower. Whether this strategy will be remains to be seen winning.
This pricing policy is likely to be aimed at facilitate the implementation of account sharing, thus preventing Netflix from suffering another major loss of subscribers like in 2022.
It is worth mentioning that the Wall Street Journal previously stated that Netflix will give the privilege of receiving early access to unreleased projects before launch to many more people than before. The company plans to expand the Preview Club to “tens of thousands” of other subscribersi around the world to gather people's reactions that could be used to make last-minute changes to the platform's movies and series before its wider release.
