After all, this was to be expected: if a tiny start-up sees an exponential growth within a few months, it means that costs increase. Specifically, the workforce must necessarily increase. And this is precisely the reason behind theincrease price of the No Ears (1), the first super SWAG headphones from the company of the same name founded by former OnePlus co-founder Carl Pei.
Why did Nothing Ear (1) go up in price by 50% so suddenly? We explain it to you in the words of Carl Pei, formerly of OnePlus
OnePlus co-founder and head of the Nothing brand, Carl Pei, made a sudden and decidedly unusual statement regarding headphones TWS Ears (1). Against the backdrop of the imminent release of a new model, the company has decided to take an unprecedented step raising the price of last year's earphones. And not of poco.
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Carl Pei he tweeted that starting from October 26 will increase the price of Nothing Ear (1) up to 50%: they will cost from $ 99 to $ 149. The official presentation of the headphones will take place on the same day Nothing Ear (Stick). Nothing has been announced yet about the features of the latter, but visually the headphones are the same as the old ones, with the exception of the charging case.
But returning to us, according to the manager of the company, it is a obligatory passage against the backdrop of rising component prices and production. He added that when the headphones were first developed, there were only three engineers working on Nothing. A year later, the their number would grow to 158. As a result, the company's expenses also increase. Carl Pei also noted that Nothing Ear (1) has received 15 firmware updates, so it's not the same device it was at launch.
