Remember all the POCO F1? That smartphone with a processor Qualcomm Snapdragon 845 which, back in 2018, made everyone speechless. In fact, its top-of-the-range specifications were absolutely not in line with the price at which it was offered, a price that was indeed very low. After almost two years the homonymous brand has announced a real top of the range, or the POCOPHONE. Many thought he was the heir to F1, but actually the POCOPHONE F2 exists and it has just been announced by the brand through a decidedly unusual campaign, so unusual as to make us think: "But it will be a joke? "
POCOPHONE F2 is announced in a rather dark and uncertain period: but perhaps it is not an announcement, but a reminder
There is no doubt that this poster through which the company is advertising the smartphone will be subject to harsh criticism: "using" the issue of virus which is putting the world in crisis POCOPHONE has announced its flagship killer 2.0 or the POCO F2.
FYI pic.twitter.com/XhX81BHioG
— POCO India (@IndiaPOCO) March 14, 2020
"Now that we have your attention, please wash your hands": with this slogan the brand throws the bomb. Some will say that the use of the "excuse" Covid-19 is poco correct, but let's look at it from another angle: POCO tries to raise awareness of the hygiene factor even before announcing the new smartphone. What does this mean? Read on to know how we see it.
It's highly unlikely that the smartphone will come out and in fact we believe that this is only one strategy to sensitize all users interested in this device. Poco matter of the criticisms that the brand will receive following this advertising: the most important thing now is to respect the safety rules (and basic hygiene rules) to fight the virus.
But we can venture saying: se POCOPHONE F2 came out and was the global variant of Redmi K30 Pro?
