The 2017 is over and it's time for budgets for smartphone companies that have sent a total of 403,5 million smartphones all over the world. Value that refers only to the last quarter of the year and that even if it looks like an immense figure It was not exciting for companies involved that compared the same period of the year 2016 they recorded a decrease of 6,3% where the total units were a total of 430,7 million. Respect the top five producers in the world including fall Apple, Samsung, Huawei, Oppo and Xiaomi only our beloved Chinese company managed to get a positive value compared to the comparison period of 2016, in fact it has tget a 96,9% share doubling units sold in the last quarter of the 2017 compared to the 2016.
In terms of volumes, other companies certainly have dizzying numbers, almost three times higher than those of Xiaomi, but Lei Jun's OEM is continuing its unstoppable growth that almost always doubles year after year, values that also come from the change in strategy that now also involves growth on physical territory and outside of China, with India giving emotions and record figures but also with the various stores opened in Russia, Greece, Spain and soon also in Italy.
Furthermore Xiaomi stands expanding its brand even in emerging markets such as Indonesia, offering its own devices free of charge for the purchase of a data subscription for a certain period, to understand the classic packages that also offer our mobile phone companies and on which the company 3 began its adventure. A certain merit also goes to the marketing strategy that Xiaomi adopts for the launch of new smartphones, involving local celebrities like Wu Yifan for the Mi 5X or the Bollywood celebrity in India, Katrina Kaif for the launch of the Y series.
Xiaomi is recognized by everyone as a company able to offer excellent products at really low prices, like the Redmi 5A than in the USA It was launched at the price of 78 dollars and totaled within a month over one million units sold. We hope that the arrival in our country will bear its fruits but I do not doubt it, since touching the company's products will surely make you fall in love with the most reluctant to the brand.
