Xiaomi in recent years it is increased considerably becoming more and more in the smartphone market, but still many do not know this company and its products. Many do not yet know the actual pronunciation (Shao-I) not the story.
Xiaomi means "Little Rice" in Chinese, a kind of cereal used in China to make porridge. The company on its forum explains:
When China fought against the Japanese, they were rejected with Xiaomi and guns, so Xiaomi it is solid and daily life as Xiaomi is a grain eaten regularly. We called our Xiaomi cell phone for you two reasons: one is that we must work hard to establish a solid foundation; According to us, we have to make our cell phone very popular among people so that we can not live without.
But made this brief presentation, in which from 2010 continued to succeed and technological innovations, someone paints the company as a struggling company that is struggling with other giants of Chinese technology such as Leeco and Oppo.
But maybe we forget that in addition to the smartphone division, where the biggest gain comes, Xiaomi ventures into other lucrative businesses linked to the smart world and gadgets. The company has one crowdfounding platformas well as an ecosystem We Home, but above all it holds well 77 companies which only released in the last period 30 new products meeting the quality and design standards.
The CEO of Xiaomi, Lei Jun, revealed that revenue from smart products in the 2016 exceeded 15 billion yuan (more than two billion euros), and that these products form together with smartphones and software MIUI the heart of society.
A recent document has revealed 28 of the companies that are under the partnership Mijia as well as their products and presentation date on the market. The list contains the names of tech companies based in Beijing and other Chinese cities, some from 2013, while others are part of the family last year, such as Viomi with its L1 filter cartridge released last year. Huami is a brand that has had a tremendous success on the Mijia platform, releasing the first We Band and then the Mi Band 2 before he started producing himself with the Amazfit brand. Mijia products range from home-based gadgets such as vacuum cleaner, smart baking, etc. but also to simple products like the high quality Pen Pen Mi Pen.
Xiaomi for this year wants to reach the goal of sales as well 100 billion yuan most of which will be derived from the Mijia sub-brand, and for the last few weeks we have seen a series of new product presentations, which were not smartphones. Do you still believe that Xiaomi is in crisis?
Guys ... if you want to deepen the pronunciation theme I'll leave you a short video in which the same Hugo Barra explains the correct sound of the word Xiaomi.
