These days the news is circulating about the funded results of the Xiaomi brand, which is constantly growing even in Q2 2020, despite the difficulties experienced due to the Coronavirus. Good news for the fans of the Chinese brand, but to be honest, it was the Mi Fans who contributed to this success, who took on their shoulders the increases that Lei Jun's OEM has placed in a constant and exponential way in the last year. .
We noticed this in an obvious way with the Redmi Note 9 series, which arrived on the market at a much higher price than the previous generation which made the antennas stand up to the fussy eaters in the sector, which overall reveal an average increase for the category. smartphone by 11,8%. In fact, in the last year Xiaomi has increased the final price for each new model, affecting the earnings of about 7,5% per month.
The scandal actually all started with the price gap between the top of the range Mi 9 and Mi 10. We recall that Mi 9 debuted on the market at an official price of 449 euros while the counterpart of the present, the Mi 10 did talk a lot about sa for a launch price of 799 euros. Undoubtedly, the features and general improvements of the smartphone have increased and also by virtue of this we should live with reality, or that Xiaomi's prices have increased, To be a bit the devil's advocate, it must be recognized that also the real price of the hardware used in the phones has increased, in fact Xiaomi is not the only brand to have succumbed to the trend of the rise in prices of its devices.
Sales success for Xiaomi but users are the ones who pay the price due to last year's increases in the smartphone and TV sectors
Another product category that has recently seen something miraculous in terms of sales and products is that relating to smart televisions, of which the latest creation responds to the name of Xiaomi Mi TV LUX, which stands out for its transparent panel. But even in this area, the price increase was inevitable, which in reality is yet to come. In fact, Xiaomi is preparing for the increase in the prices of its TVs due to the cost of LCD panels which has increased significantly in recent months, again due to the crisis fueled by the Coronavirus.
Therefore, starting from this August 28th, Xiaomi will make upward changes in the price list of its smart TVs, al in order to balance production costs. This increase could be around 200 yuan on average, which according to the exchange rate corresponds to approximately 25 euro.
The increase in itself could be up to 10% compared to the current price, although at the moment this detail has not been officially confirmed. The smart TVs of the Asian brand have recently also officially landed in the global market and therefore this value could undergo further increases due to the already present international taxes and expenses.
