Although Twitter is one of the most popular social networks in the world, has always gone a different way when it comes to remunerating content creators, unlike YouTube, TikTok e Instagram. But it seems that things are changing! This week, Elon Musk's platform announced the launch of its new monetization program. For the first time, Twitter is starting to share a portion of advertising revenue with influencers.
How Twitter's new monetization program works
Currently, access to this tool is not available to all users. To be eligible, you must meet a few requirements including signing up for the Twitter Blue subscription plan, have at least 5 million tweet impressions in the last three months e pass human review of monetization standards for creators. Verified organizations can also join the monetization program.
Surprise! Today we launched our Creator Ads Revenue Sharing program.
- Twitter (@Twitter) July 13, 2023
We're expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…
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Although there is still no clear explanation from the company on the terms of the monetization, it is believed that i payouts to creators range between $1.000 and $40.000. Billy Markus, the creator of Dogecoin, shared an image of his bank statement, revealing a profit of $37.000. Markus has 2,1 million followers on his Twitter account.
"We are expanding our monetization offering to include advertising revenue sharing. This means that creators can get a share of advertising revenue from responses to their posts. This is part of our effort to help people make money directly on Twitter" said the platform.
Currently, payments are limited to countries where the Stripe payment network operates, which includes Italy. However, the program is not yet available to all creators of the platform, even if they meet the above requirements. Despite the launch of the monetization program, this is not the first time that Twitter has offered its users the opportunity to earn money with the platform. Twitter already has options for video monetization and Super Follows.
