Also live has been included in the ranking of the best Chinese companies in the world according to Kantar. We have already seen how Oppo e Xiaomi have climbed the rankings, respectively in sixth and fifth place. The Chinese company that will bring the X60 to Italy in a few days, has announced that it is no exception. It is in fact placed at the tenth place in the renowned ranking. Let's go see what it's important for though Kantar BrandZ and why vivo is back in the top 10.
Also vivo is no less than Oppo and Xiaomi: tenth in the ranking of the best Chinese companies in the world, hopes to rise even more
vivo was ranked tenth in the ranking of best Chinese brands in the world. But on what basis? The renowned portal takes into consideration why a "brand" exists. A company's brand represents everything it promises to users, a value it's a advantage that a particular company offers to those who buy its products. It is by considering this aspect that Kantar Brands consider one company better than another. In China until today, and in Italy in the future, the colossus vivo will certainly be able to please everyone.
Having said that we can briefly summarize that BrandZ basically calculates three things:
- financial value of the company
- contribution of the brand in the field it covers (tech in this case)
- calculation of the value for users and therefore the appreciation
