Oppo is among the best companies in the world both in terms of turnover, shipping and innovation. Its name, in China as in the West, is synonymous with novelty. Today it was presented to Shenzhen the report on ranking of the 50 best manufacturers Chinese Kantar BrandZ in 2021, published jointly by Google and Kantar. The company was ranked 6th and has been selected as Outstanding Globalizing Chinese Global Brand Builder. Let's go see the details.
Oppo ranks 6th among the 50 best companies in the world for innovation: a huge milestone for the Chinese company
In developed markets, the power of the Oppo brand continued to grow at a rate of growth of over 30% per year since 2018; in emerging markets, the brand was ranked 2nd thanks to its winning policy. As the world's leading brand of smart devices, Oppo has been included on the list for five consecutive years. At the Shenzhen event, Derek Sun, Oppo's Global Senior Brand Director, shared his views on the topic of growth opportunities for emerging markets, stating:
We are thrilled to see Oppo reach such a high position on the list. In the wave of Chinese brands going overseas, ours always puts people first and is committed to offering innovative and extraordinary products to global consumers. Embodied by the brand mission “Technology for Mankind, Kindness for the World"CWe will continue to create a better life for customers all over the world.
Derek Sun, Global Senior Brand Director
Kantar BrandZ is the world's leading source of knowledge and insight into the equity of companies' brands and their valuation. By examining over 860.000 consumers in 11 markets around the world, it objectively presents the value of brands in the minds of global consumers.
Read also: Oppo extends the update policy for the Find X3 series
Recall that Since starting international operations in 2009, Oppo has continued to establish an official presence in addition 40 markets on 6 continents around the world. According to IDC, the brand held the 10.8% of the global market share in the first quarter of 2021, ranking fourth in the world. Going forward, it will continue to deliver innovative products and services to millions of users, continuously build brand value and unleash its brand influence globally.
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