WhatsApp is about to launch a revolutionary feature called “flow“. This innovation promises to radically change the way we shop online, allowing users to complete a variety of tasks, such as book a flight o make an appointment, without ever having to leave the app interface. and also pay via the app. But what are the implications of this news for consumers and companies? And where will it be possible to pay with WhatsApp?
Topics of this article:
What are WhatsApp Flows and how do they work?
Flows are nothing more than a series of "bricks". tools that merchants can use to build personalized shopping experiences directly within the app. These tools range from simple text boxes to interactive calendars and seating selectors. The goal is to make the interaction between the customer and the merchant as smooth as possible, eliminating the need to switch between apps or to open a new web page.
WhatsApp has announced that these tools will be made available to businesses in the coming months and can be used for a wide range of applications, including booking appointments, customizing products, filling out forms, and registering for special events.
Read also: Official WhatsApp channels in Italy: what they are and how they work
Who is already experimenting with Flows?
WhatsApp has already started testing this new feature with a number of companies from different industries. These include the Brazilian bank Banco Bread, the large retailer MagaLu, the technology giant Lenovo, India's travel service redbus, the Indian bank SBI and the car resale platform Spinny.
This testing phase represents an opportunity for these companies to explore the potential of Flows and adapt them to the specific needs of their customers. For the moment There doesn't seem to be a launch of WhatsApp Flows in Europe and Italy but it is not excluded that the functionality will not arrive in the more or less near future.
How do WhatsApp Flows integrate with existing payment systems?
One of the most interesting innovations concerns the integration of Flows with different payment methods. In particular, in India, where WhatsApp has a user base of over 500 million people, the company has partnered with payment gateway providers Razorpay e PayU.
This means that users will no longer be limited to using only WhatsApp Pay to make payments, but will also be able to opt for other methods such as credit and debit cards.
In essence, WhatsApp is getting closer to being a multipurpose and multifaceted application on the fake WeChat line. This is the official Chinese app through which you can not only message but also pay for purchases online and otherwise. It should not be forgotten that Elon Musk also has a long-term goal of transform X, formerly Twitter, into an application of this kind.
Through | TechCrunch
Source | WhatsApp official site
