Xiaomi, the well-known maker of smartphones and smart devices, today announced that it has entered into a strategic partnership with Panasonic, the Japanese home appliance giant. The announcement was made by Zhang Feng, partner of Xiaomi Group, senior vice president and chairman of the home appliance department, via a post on Weibo, the popular Chinese social network.
Xiaomi and Panasonic: a strategic partnership that will change the home appliance market
According to Zhang Feng, the partnership is based on combining Xiaomi's strong design and innovation capabilities with Panasonic's excellent production capabilities and quality. The two sides will also work together to improve the reliability of products and parts, giving consumers a healthier and more comfortable life experience.
Zhang Feng praised Japan's lean manufacturing, which is world-famous for its efficiency and precision, and called Panasonic a typical representative company of this model. He added that products made by Panasonic have always stood for high quality and won the trust of global consumers. Under the model of Xiaomi Design + Panasonic Manufacturing, the advantages of Chinese technology and Japanese high-quality manufacturing can be integrated to create competitive and satisfying products and services.
The partnership comes at a time when Xiaomi is strengthening its presence in the home appliance market, especially around the time of 618, a major trade holiday in China. During this period, several of Xiaomi's major home appliances won the championship in online sales, demonstrating the success of Xiaomi's strategy to diversify its product portfolio beyond smartphones. In the future, Xiaomi plans to launch more smart and convenient home appliances designed by Xiaomi and manufactured by Panasonic, to meet the needs of consumers in China and around the world.
The partnership could also open up new opportunities for the development of the global home appliance market, which is expected to grow at a compound annual rate of 6% through 2026, according to a report by Research and Markets.
