By now we have learned to know the name of Counterpoint Research, a company that carries out market surveys and which provides detailed reports on various sectors, although we appreciate it for those relating to technology in this case smartphone. And so for a few hours the research company has published a new analysis that has examined the smartphone market in India during the third quarter of the 2018 (Q3 2018).
And once again it is our beloved Xiaomi to dominate the standings, with a market share of 27% exceeding 4 percentage points well the rival Samsung that gets the 23% market share. Moreover, in the same period of last year Xiaomi had obtained a value of 22% and therefore the growth in a year was quite considerable, even if compared to the Q2 2018 all the brands have obtained a significant drop with the exception of Micromax which enters by law in the Top 5 , albeit with only the 9% market share.
Undoubtedly, the growth of Xiaomi in India is also due to the development of offline channels and the recent Redmi 6 series which is very popular, reaching levels of high sales and shipments, perhaps the highest ever.
Xiaomi once again dominates the Indian smartphone market
Currently, India has more than 400 million smartphone users and has recently overtaken the United States to become the second largest mobile device market in the world after China. The success tends to be based on the medium-low range of the market even if the trend of Indian users is also moving towards more expensive and performing devices. In fact, the report reveals that the Xiaomi POCOPHONE F1, is acting as a helmsman in this "new" market and that most likely Xiaomi's market share for Q4 2018 could reach over 30%. I don't know about you but a curiosity remains to me: chissà how is Xiaomi put in Italy?
