There are many initiatives taken by Xiaomi to support young people and the community, not always on a technological theme, but often of a social nature. What has always united these initiatives are young people, to whom the company turns with its products and now here comes a completely Italian collaboration, in which what could seem a simple doodle, is transformed into a work of art. Xiaomi under the Italian Mi Community has entered into a partnership with the creativity of the artist FRA!, A leading exponent of Italian Doodle Art, with the aim of giving life to Doodle Dream, a unique and ambitious project that aims to create the most large in the world made by hand by one person.
The Guinness Book of World Records event will be held in Altomonte (CS) in the central square, which for the occasion will be transformed into a huge white sheet with dimensions of 540 square meters, which will be filled with typical objects, textures, imaginary characters and much more. of this artistic culture, all made with a simple black marker (perhaps even more than one).
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- Example of Doodle Art applied to smartphone covers
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- Example of Doodle Art applied to smartphone covers
When the creative process is easy, it also becomes downright fun. And when you have fun, really great things can be done! Just let yourself be carried away by your imagination, without the fear of making mistakes. It's amazing how a record drawing can be made with such a simple and fun technique as that of doodle art. I am happy that Xiaomi supports this project, because just like doodle art, it embraces the concept of community: just as in a work of doodle art, even in the Xiaomi family there is always room for everyone and for an extra detail "- said FRA !.
Xiaomi and FRA! together for the Doodle Dream project
And if you are passionate about Doodle Art, simply curious or you feel like an artist, Xiaomi has created the platform DoodleDream.it, a portal that offers the possibility to all those who want to participate in this artistic initiative, to upload one of their works, photos and / or other that can marry with the work. Furthermore, from the portal it is possible to learn more about the history and philosophy of Doodle Art. The most stimulating graphic representations will be chosen by FRA! and will be reinterpreted and transformed in the style of doodle art, as well as inserted into the drawing during the 5 days of work.
And to immortalize this event there will be the new Xiaomi Mi 10T series in full, smartphones that have the power to transform simple photos into works of art, thanks to the hardware of the sensors and the camera software of MIUI 12, which provides many work with immediacy and simplicity.
We support this initiative because we feel very close to doodle art, an art for everyone, with a pure and direct line, able to speak to a heterogeneous audience. Moreover, creativity and simplicity are values that distinguish not only the work of FRA !, but also the character of the Mi 10T Family. As well as FRA! will carry out one of the greatest feats ever made using a simple technique, the Mi 10T series is able to transform every shot into a masterpiece thanks to the countless features available. The fun is multiplied thanks to the immediacy of the features, and therefore it is no longer necessary to take a long time to get a single valid shot, but everything will be much more fluid and faster, thus offering the possibility to experiment with new styles and free your creativity in various and multiple forms "- said Davide Lunardelli, Head of Marketing of Xiaomi Italia.
So what do you think of this initiative? Who knows if themes or wallpapers are not created to be inserted directly on our smartphone !!!
