The Western social world is literally different from the Eastern world, for example we are used to posting, commenting and chatting on Facebook, Instagram and Whatsapp while our Chinese friends use Weibo and WeChat. Just this last application is not limited to the simple exchange of messages, videos and photos between users but through it you can create your own social profile, make payments and take advantage of Mini Apps that for almost a year have been depopulatingover a billion users WeChat users.
In very simple words the Mini Apps are in effect the applications with the maximum weight of 1 MB accessible without making any downloads directly from the Chinese messaging software, and spaziono as topics from entertainment to e-commerce, from education to information. As an example, from the WeChat application managed by the Tencent company you can access the McDonalds Mini Apps for discounts and offers, or Sleepy Sounds to fall asleep with conciliatory sounds and also China Air Quality PM2.5 Count which informs the user about level of air pollution.
WECHAT'S MINI APPS COULD LEAVE THE STORES IOS AND ANDROID IN THE FUTURE
in short the potential of these Mini Apps is indisputable, and this is why the major smartphone manufacturers in China are working together to promote their Mini Apps considering that in the future the latter could undermine the ecosystem offered by the iOS and Android stores. Alliance partners are Xiaomi, ZTE, Huawei, Gionee, Lenovo, Meizu, Nubia, Oppo, Vivo, OnePlus. The advantage of Mini Apps also lies in the fact that every single app has to be designed and developed a single time to support the WeChat platform and does not have to be optimized based on the hardware of each smartphone.
Xiaomi said that the Mini Apps in their store are already more than 100 and that the alliance born between the various brands aims to improve the user experience and is not aimed at any particular gain of the individual company. To promote Mini Apps also AI technology will also be used.
