The name of Xiaomi has now abandoned the eastern borders to become known also in the western market, although only recently have sales started through official channels in European countries. Of course we are talking about launch of products in Spain, with a rather unexpected acceleration in European territory perhaps due to a delay in marketing to other areas of the United States.
Xiaomi's sales plan provides for its initial marketing We are A1, at the price of $ 265,85 (about 229 Euros) starting this week. The smartphone department will be flanked by other product linessuch as air purifiers, scooters and coffee machines.
"This is proof of the fact that we are extremely interested and convinced to become a global company, not just a Chinese company and not only operating in developing countries," he confesses Wang Xiang, responsible for global business for Xiaomi, during an interview this week. "We need to expand our vision into developed regions such as Western Europe, and this is just the first step." Xiaomi, who in 2014 has been the world's most valuable startup for a short time, 2016 risked bankruptcy due to an excessive expansion policy weakened by strong rivalries by local competitors such as Vivo, Huawei Technologies Co. Ltd and Oppo.
But dark times have passed and Xiaomi seems to be on the right track for expanding into the global smartphone market with the launch in Spain.
Europe therefore but not only. The 2017 also marks the start of sales, after a first fake step, in dozens of other nations like Vietnam, Indonesia, the United Arab Emirates, Russia and Ukraine. "We are more aware now and we also have more sources of information," said Wang, who, at the beginning of this year, assumed the role of Hugo Barra, a high profile manager who had left 'company to join the growing reality team of Facebook Inc.
In July, Xiaomi signed $ 1 $ debts to finance its growth abroad and contribute to the launch of physical stores. The results? Sales this year were also very positive: earlier this month, Lehman Corps revealed that Xiaomi had achieved its annual goal already in October, with a volume of shipments of mobile phones that exceeded the 70 million and the target set for next year's 100 million.
Given these positive results, allowing Xiaomi to begin seeing himself in the rearview mirrors of a certain Apple, becoming the fourth largest producer of phones for sales in China, result undoubtedly positively influenced by physical stores.
But it is the Russia which gives the best satisfaction: it was Lei Jun himself to declare that after the first year of his stay in the Russian market the share went up to the third place (IDC research data, 3 quarter quarter 2017), surpassing Huawei and bringing immediately behind Samsung and Apple.
So Xiaomi is in great dust, that landing in the Bel Country is really around the corner?
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