Xiaomi has now landed in the smartphone market almost 6 years, and over the years has conquered the hearts beyond 150 millions of fans. Many have wondered how this company achieved such great success in this short period of time.
There is no secret other than simply sincere attention to its customers, but of course, nothing was possible without the complicity of the Internet. And so it turns out that the key to the company's success is precisely hidden in using the Internet for targeted purposes. As CEO of Xiaomi, Lei Jun, he said in his last interview:
The internet is very cheap, which has made it possible to improve operational and communication efficiency.
The basic idea was to change their business model in order to save on sales commissions by offering users their products without intermediaries. Mr. Jun also states:
If a product costs 100 yuan, it will be available at online stores for 105 yuan, while intermediary companies will require around one hundred yuan 200 or 300 for the same product,
Moreover, the high price influences the perception of the quality of the same.
Many customers can not afford to buy certain products because of the high prices with the inevitable consequence of poor sales. The Xiaomi company believes that a customer is a friend to be involved in the processes of creating a product, in its development and in its final design.
As for the present, Xiaomi has decided to focus on improving the quality of products rather than increasing the numbers related to sales, as well as giving more support to its users. For example, Xiaomi is trying to concentrate its investments in basic technology, research and development, with the result of over 3700 invention patents.
In short, it seems that the secret of Xiaomi's success seems to be the intelligent combination of the Internet and investments in technological innovations.
