On 8 day in August, Xiaomi launched its flagship product on multiple markets Mi 8, but also more basic smartphones like Redmi 6 and 6A, including Italy. But the loudest noise for the launch event comes from Russia, where alliance partnerships with online stores such as AliExpress have allowed to record record sales. For example, Xiaomi Redmi 6A recorded 15000 units in only 30 minute while Mi 8 scored an average of 580 pieces per minute, although it was not in this case formalized the precise number of units sold total.
Xiaomi and AliExpress: the alliance in Russia has sold out for Mi 8 and Redmi 6A
The only thing that has been emphasized is that both sales for Mi 8 and Redmi 6A, set a record for Xiaomi in Russia, the greatest ever in a single day in the cold nation. Furthermore, questa it is also the first time that Xiaomi becomes an official partner with AliExpress in the Russian market, although the combination of Xiaomi with the online store is not so rare, especially in China. And the thing left pleasantly surprised both companies po that many foreign markets, particularly mature markets such as Russia, rely on offline channels, for the final costs of the product. And so Xiaomi in the offline channel is not always able to play the quality / price combination to its advantage, while on AliExpress the Chinese OEM succeeds to take advantage of the advantage provided by the online channel for over 60 millions of users in Russia.
The collaboration between Xiaomi and AliExpress in Russia has achieved excellent results in a short time, just think that only in July sales of the Xiaomi brand on AliExpress Russia increased by 700% year on year. And not just AliExpress, but Alibaba is promoting other businesses in Russia. For the first time, the nation is experiencing the speed of express delivery from China.
